“Their general editing strategy appears to be quite sophisticated and aimed at long-term influence over article content rather than short-term results.” “Our investigation could not find any additions of content that reflected poorly on WE or related persons,” it said. None of the edits included any negative material. Some of the edits of the WE-related articles “might be considered promotional, but not garishly so,” The Signpost said. The online newspaper of Wikipedia editors, The Signpost, reported that the deception was discovered when one of the sockpuppets, attempting to edit a WE-related article, inadvertently included a link to a Dropbox file that mentioned Veribo, the former corporate name of Percepto, along with the phrase “active clients.” Undisclosed paid editing by deceptive accounts is considered a violation of Wikipedia’s rules. The editors launched an investigation and eventually suspended 12 deceptive editing accounts, known as sockpuppets, with suspected links to Percepto. Wikipedia is one of the world’s most popular websites, where writing and editing is generally done by unpaid volunteers. Story continues below advertisementĮarlier this year, Wikipedia editors discovered evidence of secret paid editing of a number of WE-related pages in the online encyclopedia. But in response to questions from The Globe and Mail on Monday, a senior WE executive denied the allegation and said the charity had never heard of Percepto until a media report this week. Wikipedia editors, in an article in their online newspaper, said the Israeli firm was working for WE Charity when its employees modified the WE-related articles, making some of them more promotional. “Whatever challenge you may be facing, we will confront it effectively, resourcefully, creatively and discreetly.” Signpost com how to#“We know how to bend the lines without breaking them and where to shine the spotlight in order to promote your agenda effectively,” the company says on its website. The Israeli firm, Percepto, specializes in online reputation management services, including Wikipedia editing. Wikipedia, the online encyclopedia, says a number of its articles about Canada’s WE Charity were illicitly modified by paid agents who used deceptive online identities as part of their activities for an Israeli PR firm. This translation has been automatically generated and has not been verified for accuracy. Wikipedia probe finds illicit editing of WE Charity pages Subscriber content
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